Director: Bryan BUCKLEY
EMMY WINNER - #2 ON USA TODAY SUPER BOWL ADMETER - D&AD WOOD PENCIL: DIRECTING - D&AD WOOD PENCIL: SHORTLIST CASTING CLIO: FILM CRAFT BRONZE - GERETY AWARD: BRONZE - CLIO SPORT: BRANDED CONTENT GOLD - CLIO SPORTS: FILMS SILVER CLIO SPORTS: FILM CRAFT BRONZE - CLIO SPORTS: SOCIAL GOOD SHORTLIST
Super Bowl LVII was preceded by the historic change to turn the NFL Pro Bowl game into flag football. Off the field, the NFL campaigned for flag to be a female varsity High School sport across America and included in the next Olympic games. This film was a reminder the game of football is forever moving in new directions, pushed by athletes of all types and backgrounds.
Diana Flores became the first female flag player to have her jersey (which we designed, along with a parrot suit for NFL player Davante Adams) in the Professional Football Hall of Fame.
During the NFL Playoffs we ran true teasers keeping the subject matter of the film secret.