KEEP YOUR EYES ON THE BALL.
We got Futura, the godfather of the graffiti movement, to tag the basketballs used during NBA All-Star Weekend. Each ball became a moving billboard that helped Sprite go from only sponsoring the NBA dunk contest to being on display all weekend.
We took over Spirte.com and filled it with info about the art of dunking, each art ball, Futura and the upcoming dunk contest.
We released a mini-documentary online to introduce a new generation to the man who started the graffitii movement, Futura 2000.
The original works of art were signed by the dunkers and auctioned on NBA.com for charity.
We started a conversation that led to art and lifestyle blogs talking about sports and basketball blogs reporting on art. Resulting in free press throughout the entire internationally broadcast All-Star weekend.