EMMY AWARD - ANDY'S GOLD: BEST IDEA - SXSW - CANNES - ART DIRECTOR’S CLUB - AICP - PURPOSE AWARDS - AD AGE EXPERIENTIAL AWARDS - EFFIES We made the country stop and face the opioid epidemic by showing a real detox. Giant LED-screens replicated the dimensions of our patients detox room while live cameras composited realtime background footage of passersby to create the illusion of a detox room with glass walls in the middle of NYC.
The live event and film pushed viewers to thetruth.com for more information on Rebekkah's detox and her medically supervised journey to sobriety.
The best award of the campaign was making a real difference in Rebekkah’s life. Two years later she is sober and continuing to educate her peers about the dangers of opioids.