Under the Armour content series showed how athletes get their head in the game.

In episode one we made a custom track for Anthony Joshua to use as a motivational walkout song in his upcoming heavyweight championship fight in front of millions of viewers worldwide.

AJ walked out to the track on fight night, the last step of his mental training before the match.

The actual music track inspired and created by the project.

The day after the fight the track when to #4 on the UK Shazam list. Each search reinforcing Under Armour’s message that your mind is the strongest muscle in your body.

Episode two

The second chapter featured DK Metcalf and how he uses his tattoos as warpaint. They remind him who he is and what he stands for.

After the social series launched we followed up with a film reminding athletes that every game is a mind game. If you want to train your game, train your mind.