GROUP CREATIVE DIRECTOR / WRITER
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INFINITI / QX80 LIVE REVEAL

For the global live debut of the QX50 we created a launch film that played across five 100-foot LED screens situated 360° around the audience of international press and key global vendors. The film incorporated the physical live reveal of the car and was choreographed to the second with our film.

Use mouse to explore the screens, recreating the view of the live audience of

Directed by Gmunk

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Multiple 100-foot screens mean your film assets need to have mega resolution, so we created most of them ourselves. Here are some of the effects captured practically as we experimented with lasers, glass and light reflection.